Why We Created Preemie Sizes: A Letter to NICU Families

Hi, I’m Nesh, founder of Baby Bloom Organics — and a proud NICU mom.

My daughter Lucia was born at just 25 weeks. She spent 99 days in the NICU, and those three months changed me forever. I learned how strong babies can be, how resilient mamas become, and how even the smallest moments — like dressing your baby for the first time — are full of meaning.

When Lucia was born, I struggled to find clothing that truly fit her. Only a few brands offered preemie sizes, and most were far from soft or special. That’s when I made a decision: Baby Bloom would always offer garments for the tiniest, most delicate babies — even before I knew I would need them myself.

During those quiet days in the NICU, I learned to crochet, pouring my love into tiny hats and blankets. That experience deepened my connection to the Peruvian artisans who create our pieces — many of which feature hand-crocheted edges and delicate embroidery, stitched with intention and care.

Our preemie collection isn’t just smaller in size. It’s created with extra softness and thought:

• Made from 100% organic Peruvian Pima cotton

• Designed for easy changes and maximum comfort

• Made to feel like a hug for your tiniest fighter

To every parent walking the NICU path — I see you. I know how hard, fragile, and beautiful this journey can be.

I created this collection for you.
For your baby.
For those early, powerful days that shape your forever.

With love,
Nesh